Our story
The stoke
Pauli and Mikko have always felt at home where the wind meets the water. Decades spent chasing waves, cracking up on the beach, and riding every swell together shaped their love for the sport.
The love
That love became Surf Firma. They wanted to build more than just a gear company. They wanted to share the feeling they’d been chasing for years.
The kiting
Mikko has been chasing stoke by kiting like there's no tomorrow since 2005. Only a few can match such experience. Mikko is also an IKO Level 2 kitesurfing instructor. That's your guy in all matters kite.
The foiling
Pauli knows his foils inside out and is always ready to lend a hand, at the beach or online. What started from a long history of kiting became full blown foiling once Pauli got his hands on some wings among the first people in Finland. Surf Firma is happy to be pushing the Finnish foiling scene hard!
The result
Together, Pauli and Mikko have built Surf Firma as a place to share good times. To support others on the water. To enjoy every session with a grin.